{"id":917,"date":"2018-04-06T19:01:30","date_gmt":"2018-04-06T19:01:30","guid":{"rendered":"http:\/\/www.office3sixty.com\/Home\/?p=405"},"modified":"2018-04-06T19:01:30","modified_gmt":"2018-04-06T19:01:30","slug":"branding-from-the-inside-out","status":"publish","type":"post","link":"https:\/\/www.office3sixty.com\/home\/branding-from-the-inside-out\/","title":{"rendered":"Branding From The Inside Out"},"content":{"rendered":"

Office360 is launching a new product category- workplace branding! We\u2019re excited to provide branded promotional materials to our customers, but we know branding isn\u2019t just flashy logos and giveaways. In fact, your business\u2019 brand starts with a crucial yet often overlooked group of people- your employees. Helping employees understand and support your brand is a key part of workplace branding. Behind every successful business is a group of employees building that success. So what can you do if your employees don\u2019t seem to \u2018get\u2019 your brand? Or worse, don\u2019t seem to care at all? Here are a few easy ways to get employees behind your brand!<\/span><\/p>\n

Give Employees A Voice<\/b><\/span><\/h3>\n

Your marketing team has huge influence on your brand messaging, but likely don\u2019t know everything behind the scenes. Every employee in your company– whether it\u2019s a sales or customer service rep, receptionist, IT person, or sales associate– represents your business and influences your brand. So let them have a say. Suggestion boxes, town hall meetings, and advisory committees are great ways to get other employees involved in company marketing and lets their voice be part of your message.<\/span><\/p>\n

Don\u2019t Be All Work No Play<\/b><\/span><\/h3>\n

Employees will be more excited about your brand if they enjoy their workplace. You don\u2019t have to host expensive events and parties to have fun. At Office360, we do pitch-in lunches, celebrate birthdays monthly and host weekly employee yoga sessions. This helps our associates bond and feel more like a family instead of just coworkers.<\/span><\/p>\n

Teach Your Brand<\/b><\/span><\/h3>\n

If your employees have no idea what your company message is, it\u2019s time to teach them! Explain what your company represents and the story you want to tell customers. The more you talk about your brand, the more your employees will understand and feel empowered by it. <\/span><\/p>\n

Get Involved<\/b><\/span><\/h3>\n

Encourage employees to get together and give back to organizations that reflect your brand\u2019s message. We donate to and volunteer with many local Indiana organizations, which not only provides our employees with enriching experiences but also the opportunity to connect to our Hoosier community. \u00a0<\/span><\/p>\n

Let Employees Rep Your Brand<\/b><\/span><\/h3>\n

Some free apparel, a coffee mug or a button are a great way to show your appreciation for your employees while also giving them an opportunity to show off your company outside and inside the office. Our promotional materials will give you plenty of options for branded gear your employees will love!<\/span><\/p>\n

These are just a few ways to help your employees understand the messaging behind your unique branding. By creating a community, giving each employee a voice and creating an environment where employees can see and experience your company\u2019s values, you\u2019re already on your way to turning your employees into walking billboards for your company and its\u2019 message. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Office360 is launching a new product category- workplace branding! We\u2019re excited to provide branded promotional materials to our customers, but we know branding isn\u2019t just flashy logos and giveaways. In…<\/p>\n","protected":false},"author":1,"featured_media":1061,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,7],"tags":[8,9,10,12,13],"class_list":{"0":"post-917","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-promotional-materials","8":"category-tips-for-the-office","9":"tag-branding","10":"tag-promo","11":"tag-promotion","12":"tag-promotional-products","13":"tag-workplace-branding"},"_links":{"self":[{"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/posts\/917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/comments?post=917"}],"version-history":[{"count":0,"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/posts\/917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/media?parent=917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/categories?post=917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.office3sixty.com\/home\/wp-json\/wp\/v2\/tags?post=917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}