Promotional products are all the rage this upcoming holiday season. Companies use this logoed merchandise to promote their brand. This category makes up a $24 billion industry that is steadily increasing. Although typically given away for free or as gifts, this type of merchandise serves as “quiet marketing” for a company. For example, pens often go through eight or nine users in their lifetime and umbrellas can earn over 1,000 impressions on average. As a result, these simple and inexpensive logoed products keep your brand at the top of peoples’ minds.
Benefits of Promotional Products
Right now is the most significant buying time out of the whole year for promotional products and promotional merchandising. Holiday gifts, employee incentives, client appreciation, and many other situations utilize promotional products. According to the Advertising Specialty Institute’s (ASI) 2018 Corporate Gift Giving Study, more companies are planning to give gifts to employees and customers this holiday season. Approximately 73% of gifts companies distribute in 2018 will include imprinted logos which is an increased number from 2017. About half of all companies that plan on giving gifts this holiday season say the items will feature their company logo. Corporate holiday gifts help build relationships at a relatively low cost and provide marketing opportunities.
It is not too early to start thinking about gifts that your company will be handing out this winter. Take a look at the chart below to see the most popular client gifts, according to the ASI. If you’re interested in custom, promotional products, check out Office360’s workplace branding website to view writing instruments, apparel, drinkware, and many more. To request a quote, you can fill out this form.